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Exploration of Digital VS Traditional Marketing


Many small and medium scale businesses constantly struggle with decisions surrounding marketing, mainly related to enhancing growth and generating revenue. With budgets being of limited nature, opting for methods that optimize spend and generate higher return can be complicated.

Strategies as print media avenues on newspapers, magazines, flyers with commercial advertisements on television and radio being traditional avenue followed are common within the global marketing process with additions of website and social media avenues utilized for digital marketing in the modern world.

Traditional marketing

Being an easy to understand process which has been adapted for a long timeline, the purpose of reaching out to a limited locality and audience through radio or tv along with flyers and mailers being utilized is defined as the common approach defining traditional marketing. Neurosciences supporting its benefits focus on 3 metrics of cognitive load, motivation and attention in exploring the impact of advertising through traditional processes. With direct mail being the most optimum avenue within the modes in relation to post exposure memory, the research also confirms the memory encoding capability is noted higher than digital ads particularly.

Downside

With Interaction levels of traditional marketing considered as limited, the avenue is understood as an information display mode to the public with hope of attracting people towards a brand. With print media and television and radio commercials incurring a larger cost in transferring the message, printed material also incur distribution or postage costs in general.

Most significantly, results of the above strategy are considered complicated to assess in understanding its success.

Digital marketing

The diversity aspect along with impact being targeted to suit local or international audiences, can be tailored to optimum scale with demography, gender, age, location, interests being considered. The filtered levels of planning within the digital mode can be utilized to target specific audiences in shorter timelines in effective and efficient manner.  With conveying of content through social media being convenient, market segmentation along with tailored marketing allows individuals to opt out of receiving information which provides feedback on non interested individual numbers in focusing on better strategies to be devised. The data and results are stored for analytics tools to be utilized for evaluation and planning of additional avenues and creating high impact campaigns in the future. Interested in improving your marketing strategy? Visit us at www.shoutagency.com.au for more details.

Having real time results related to a particular campaign is significant insight in adapting to a change strategy or for planning in comparison to traditional modes where information flow of activity is limited and hard to decipher among various factors supporting digital trends within marketing.

In conclusion, having marketing modes in optimizing brand awareness and growth through traditional modes can be uniquely impacted through exploration of modern and effective methods as digital marketing. Not only is the avenue an important part in business for large organizations but a unique optimization strategy for medium and small scale businesses of modern times.

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